It was just the Converse brand which first started to manufacture basketball shoes that soon won the hearts of millions of customers. The company was established in Massachusetts in 1908. In 1923, the company started cooperation with Charles "Chuck" Taylor, who played a great role in changing the shoe design. Until today, popular "Converses" have been considered iconic shoes standing out from the other sneakers. The shoes are mainly characterized by a high quality workmanship and spectacular design. No one else but Michael Jordan himself, before signing a contract with Nike, readily performed in Converse basketball shoes.